------- + -------

Retail Implementation of the CalFresh Fruit & Vegetable
EBT Pilot Project

 

Project Description

The purpose of the evaluation was to understand experiences and satisfaction with the CalFresh Fruit & Vegetable EBT Pilot Project among Mother’s Nutritional Center retailers who were charged with making decisions about and/or carrying out the program in California using a standard implementation science framework. 

Background and Analysis

The CalFresh Fruit & Vegetable EBT Pilot Project was one of the first programs of its kind to utilize the Supplemental Nutrition Assistance Program (SNAP) Electronic Benefit Transfer (EBT) card as an incentive delivery mechanism, which could minimize implementation burden compared to other incentive delivery strategies (e.g., vouchers).

For questions or more information, please contact Graduate Research Assistant James Marriott at jmarriott@centerfornutrition.org. 

Findings and Considerations

Key recommendations to support the delivery and expansion of SNAP EBT nutrition incentive programs:  

  • Leverage Funding Sources 

  • Tailor Program Recruitment Strategies and Materials 

  • Change Adaptable SNAP EBT Nutrition Incentive Program Components 

  • Enhance Physical Layout and/or Add Equipment 

  • Enhance Staffing 

  • Provide Technical Assistance 

  • Encourage Use of New and Existing Technology